In this episode, Drew Eakins, the marketing manager from Hestra Gloves joins me to discuss the topic of specialization on a generalized level.    For over 80 years, Hestra has been crafting gloves for a variety of users in the outdoor and fashion industry. As a small company, Drew's role involves staying focused and saying no more than saying yes.    If you've ever asked yourself:  1. What does it mean to specialize? 2. What does it mean for a brand to specialize? 3. Should I niche down in my role?   Drew shares his experience around these questions and more as he pulls insights from his role as a generalist while working at a specialized brand.   Follow Drew and Hestra: @hestragloves @dreweakins   Produced by: @portsideproductions @backcountrymarketing @coleheilborn