If you want to meet anyone in the bike and snow world, Chad could connect you. He's spent his career working at snowboard and bike brands for the last 20 years. From Jones, Nidecker, Options, YES, Spacecraft, POW Gloves to currently Ride Concepts. Chad has worked closely with each of these company's founders to grow them into who they are today. In this episode, we discuss a variety of topics including the challenges Chad and Jeremy Jones faced from day one, to the rise of new media. We talk about the role that ski and bike films play in the industry and the future of filmmaking in a "send it" community.    From the episode:   "Take the opinions of others, but don't let that steer your course." (when it comes to building a brand)   "Good brands aren't built on the opinions of your peers, they're built on your opinion and your belief in yourself."   "Media is a way to gain knowledge now"