Seven years ago Coalition Snow would have needed an introduction to this podcast. Today however few haven't heard of this women lead company. For seven years they've fought for what they believe, rattled the cages of the snow world, and have made allies and enemies while blazing their own path.   In this episode, the CEO of Coalition Snow, Jen Gurecki shares her perspective on starting the company, becoming a thought leader, and giving a voice to underserved individuals in the snow sports world.   From the episode:   "It's been a process and an evolution of the brand, I think we got to a point where we realized that we were sort of transitioning from a product to a platform."   "People were showing up and wanted to be apart of what we were building, regardless if they were a skier or a snowboarder."   "If we started our company on a mission of inclusivity and diversity in snow sports, we really need to walk that talk."   "There's not a team of marketing professionals sitting around a table trying to come up with a campaign, or what should we say. Everything you see and read and hear is 100% real. Real talk, from us, it's how we feel."   "We don't live in a time where you can be agnostic to the massive social, environmental, and economical problems that we face. Your consumers demand more of you, the world needs you. Stop being afraid and get over yourselves."   Follow Coalition Snow: @coalitionsnow   Episode Sponsored By: Darby Communications https://www.darbycommunications.com/ @darbycomm   Produced by: Port Side Productions @backcountrymarketing @portsideproductions @coleheilborn