Tony Sattler is the Executive Vice President of Experience and Insight st Swanson Russell where he helps create innovative strategies and experiences for their key clients while constantly evolving the agency's core research and strategy development capabilities. In Part 3 of our 4-part Storytelling Series, Cole and Tony discuss: - how brands can create exceptional experiences - why data strategy is good for marketing strategy - leveraging AI to create more robust experiences and engagement with your audiences - why insight drives great creative You can catch up with Tony on LinkedIn: https://www.linkedin.com/in/tonysattler/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!