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    Backcountry Marketing

    Backcountry Marketing

    Backcountry Marketing

    ratings:
    Length:
    169 episodes
    Language:
    English
    Format:
    Podcast

    Description

    Listen to leaders of the outdoor marketing industry discuss the gritty details of their work, personal lives, and latest adventures. Whether you’re standing in the lift line, shuttling to fresh loam, or cracking a local beer, these conversations will teach you about the ever-changing world of marketing. This is the Backcountry Marketing podcast.

    Produced by: Port Side Productions
    Language:
    English
    Format:
    Podcast

    Episodes1 - 10 of 169 episodes

    Title

    When In Doubt, Care About Your Audience

    In this episode, Mike Rogge, the owner and editor of Mountain Gazette, discusses the im...

    51 minutes
    		May 08, 2024

    Fireside: Can Storytelling Transform our Industry?

    What role does storytelling play as a solution to some of the tectonic forces at play...

    15 minutes
    		May 01, 2024

    Our Industry is at an Inflection Point

    There’s a forest fire blazing through our industry right now. While destructive, forest...

    53 minutes
    		Apr 24, 2024

    Fireside: What Makes a Compelling Story?

    What makes a compelling story?   There are two ingredients that are crucial to a good s...

    6 minutes
    		Apr 17, 2024

    State of the Outdoor Economy

    In this episode, Matt Powell shares insights and observations about the economic state ...

    36 minutes
    		Apr 10, 2024

    Fireside: The Bedrock of Storytelling - Art of the Interview

    An interview is the bedrock of storytelling. It has the potential to make or break the ...

    13 minutes
    		Apr 03, 2024

    Stop Marketing My Town - Marketing & Overtourism

    Everyone wants to get outside. Time and time again we see headlines about overtourism a...

    46 minutes
    		Mar 27, 2024

    Fireside: The ROI of Brand Loyalty and Building Loyalty through Brand Storytelling

    What is the value of a loyal audience?    This is a big question that many brands as...

    11 minutes
    		Mar 20, 2024

    AI - The Future is Changing

    Liz Esche is the Head of Marketing at Mind Studio, a tech company that is helping revol...

    65 minutes
    		Mar 13, 2024

    Fireside: Is Your Jacket Really Unique?

      The outdoor industry is good at its craft. Maybe a little too good. Every brand is pr...

    7 minutes
    		Mar 06, 2024