Evan Swinehart is the Director and Partner of Lumenati Productions. After graduating from the University of Colorado with a film degree, Evan spent years shooting and finding work within the outdoor industry as well as the ad world. Eventually, Evan started Lumenati Productions to help serve more brands and projects. In part 4 of our 4-part storytelling series, Cole and Evan discuss: - what is happening in the industry overall - the importance and art of a great creative brief - analytics versus art - the importance of a brand's voice You can catch up with Evan on Instagram: https://www.instagram.com/swiney/ You can learn more about Lumenati here: https://lumenati.com/ This podcast is brought to you by Port Side Productions. If you work at a brand or agency in the outdoor industry that needs help bringing a video project to life, head over to portsidepro.com and send us an email. We’d love to help!