In this episode, I'm joined by Rick Wittenbraker the CMO at Howler Brothers.  We chat about how the pandemic has affected Howler and how they've chosen to respond to it. Rick shares his perspective on why staying true to your brand through times of duress will lead to success.   From the episode:   "We need to still be us, we can't all of a sudden become something we aren't."   "It wasn't tough [for us to help] the inventory wasn't going to make or break us, we're helping our community and at the end of the day that's why it's brothers plural."   "Being nimble, not thinking you have the answers, being willing to adapt, these are all things that at any moment under duress, I think are opportunities for someone to not just survive, but thrive."   Follow Howler Brothers and Rick: @howlerbros @wittrick   Episode Sponsored By: Darby Communications https://www.darbycommunications.com/ @darbycomm   Produced by: Port Side Productions @backcountrymarketing @portsideproductions @coleheilborn