In this episode Judith Germain speaks to Tim Windsor about what 'uncommodified' really means and that one of the biggest problems about society is that people can become commodified. Tim explains what the consequences are when we lose our uniqueness. Judith explains what Maverick means and how they are developed, which leads to a conversation about the pain of being a commodity and the journey of unique expression. The choice of choosing to endure the pain of choosing to be different, not for the sake of making an impression, but for the sake of making a positive impact on the world around us is perhaps the first stage of how you go from being commodified to uncommodified, explaining the path to freedom. How do you resit the evil spell of sameness? In this fascinating and engaging conversation Tim urges us to be the playwright of our own story and to understand the power of being continually perplexed. They discuss the mystery and magic of the unyet and the umet. Judith talks about avoiding the abstract and working with the reality. Find out about how truth is omni-dimensional. PREVIOUS PODCAST - Judith Germain joined Tim Windsor on the UNCOMMODiFIED Podcast. It has been reproduced here with permission as Episode 248, Living and leading unbranded and unbridled. Tim Windsor is the Host and Guide of the UNCOMMODiFIED Podcast and Author of the UNCOMMODiFIED book. You can find out more about our guest and today's episode in this Maverick Paradox Magazine article here. --- Maverick leadership is all about thinking outside the box and challenging the status quo. It's about having the courage to take risks and the confidence to lead in a way that is authentic and genuine. But amplifying your influence as a leader isn't just about having a strong vision or a big personality. It's also about having the right leadership capability and being able to execute on your ideas and plans. The consequences of not having the right level of influence as a leader can be significant. Without the ability to inspire and motivate others, you may struggle to achieve your goals and make a real impact. How Influential Are you? Take the scorecard at amplifyyourinfluence.scoreapp.com and see.  Judith's book: The Maverick Paradox: The Secret Power Behind Successful Leaders.  Judith's websites:  The Maverick Paradox Magazine - themaverickparadox.com The Maverick Paradox Website - maverickparadox.co.uk Judith's LinkedIn profile is here, her Twitter profile (MaverickMastery) is here, Facebook here and Instagram here.