In this episode, Katie Lasak and Sara Lawhead talk about the work they're doing over at Jetboil. After making a name for themselves in the hiking community for their fast, compact and efficient stoves, Jetboil has continued to apply the same brand values as they've expanded their product lines and worked to go beyond their name.    Jetboil: www.jetboil.com  @jetboil From the episode:   "Last summer we did a quantitative research study, we met a group of backpackers at the trail. We wanted to understand how they move, how they pack, and what you bring. We were able to really analyze where there is an opportunity for us to make things easier or improve their trip." "One of the challenges we face is just going beyond our name."   -  Episode produced by: Port Side Productions www.portsidepro.com - Social Channels @backcountrymarketing @portsideproductions @coleheilborn