46 min listen
Dove | Real Beauty Sketches
FromTagline
ratings:
Length:
55 minutes
Released:
Apr 11, 2022
Format:
Podcast episode
Description
Nine years ago this week, Dove and Ogilvy Brazil rolled out one of the great megaviral ads of all time, "Real Beauty Sketches." Today on Tagline, we revisit the 2013 social experiment with the folks who made it—to learn how a film shot for less than $200,000 made a powerful statement about self-esteem, rejuvenated a legendary brand platform, drove $54 million worth of earned media, and rocketed around the world to become the most-watched online ad ever.
Released:
Apr 11, 2022
Format:
Podcast episode
Titles in the series (28)
Always | Like a Girl by Tagline