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Skittles | Blank the Rainbow

Skittles | Blank the Rainbow

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Skittles | Blank the Rainbow

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ratings:
Length:
71 minutes
Released:
Mar 28, 2022
Format:
Podcast episode

Description

This week we explore one of advertising's strangest and most delightful confections: the "Blank the Rainbow" campaign for Skittles. We look at how a product truth, combined with a cultural insight about millennial teens, led to a string of beloved, absurdist ads in the mid-2000s, and how the brand revived that spirit in two subversive Super Bowl stunts a decade later. Presented by GSTV.
Released:
Mar 28, 2022
Format:
Podcast episode

Titles in the series (28)

The show about great ads, and the people who make them. Clio Awards editor in chief and longtime ad critic Tim Nudd digs into classic commercials and campaigns by talking to the people who made them. Ad nerds, this is the show for you. Presented by GSTV.