4 min listen
Beats by Dre | You Love Me
FromTagline
ratings:
Length:
58 minutes
Released:
Oct 25, 2022
Format:
Podcast episode
Description
This week on Tagline, we look back at the most startling brand statement on race from the emotional months after George Floyd's death: Beats by Dre's powerful two-minute film "You Love Me." We speak with the team who created the spot at the agency Translation—how they pivoted from a product campaign, partnered with A-listers led by Melina Matsoukas, went down a very different path than they expected to at first, and in the end achieved a remarkable double triumph: celebrating the beauty and resilience of Black America, while confronting white America for loving Black culture while hating Black people.
Released:
Oct 25, 2022
Format:
Podcast episode
Titles in the series (28)
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