This week on The Speakeasy, Damon chats with Michael Kinstliek, CEO of Coppersea Distilling. Michael talks about the rise of craft distilling in New York and the country at large and discusses how distillers have followed the model that craft breweries created in the marketplace. Learn what challenges craft distillers are faced with and how specialty distribution is starting to develop across the nation. Find out what factors make or brake small brands and how packaging, price points and quality all contribute to success. Check out CopperseaDistilling.com for more information.This program was sponsored by Hearst Ranch. In 2000 there were 25 craft distilleries and now were up to about 250 firms in the craft distillery market. A lot of folks enter the market with a product first attitude over marketing and branding, and the market is fluid enough now that thats not such a bad strategy! --Michael Kinstliek, CEO of Coppersea Distilling on The Speakeasy