In this episode of the MTM Visionaries Podcast recorded on 10/25, Lisa McKnight, EVP and Chief Brand Officer at Mattel, Inc., and William White, SVP and Chief Marketing Officer at Walmart, came together to discuss how they marry innovation with tradition for their legacy brands.   Throughout the conversation they shared valuable insights and brand strategies, including aligning your brand’s purpose to every action, balancing tradition and innovation, creating maximum touchpoints across physical and digital experiences, inspiring innovation across the organization, and most excitedly–the Walmart and Mattel Barbie Cart campaign with that surprised and delighted everyone involved in terms of engagement.  If you're looking to gain some inspiration and learn more about how you can enhance your team, talent, and career from two of the world's top brand leaders, give this a listen/read and ask yourself these questions to see where your brand stands:   Does Your Customer Know Your Why?  Who is Your Innovation Serving?  Are Your Collaborations Creating a Unique Experience?  Are You Connecting Content to Commerce?  ABOUT VISIONARIESThe Visionaries Podcast is recorded from MTM’s Live Visionaries show hosted by Nadine Dietz, EVP of 24 Seven and GM of Marketers That Matter which airs weekly.CREDITS"Visionaries" is brought to you in partnership with The Wall Street Journal and our parent company, 24 Seven, which specializes in helping you find exceptional marketing and creative talent for your teams. To learn more, click here.FOLLOW US! Tweet us at @MTMInsights, @NadineDietz Find us on LinkedIn & Instagram