About This Episode: Matt was a featured speaker on over 25 national podcasts on the topic of customer experience and business differentiation. He has also been a guest on Inside Indiana and was the featured speaker presented at the Ivy Tech Growth Summit, Indiana Chamber Association, International Association of Venue Managers, Indiana State Fair Association, St. Louis and Louisville Business Expo. Most businesses have a hard time distilling their key selling points down to a single idea. But to make it in a crowded marketplace, they have to find their strengths. During his 25 years in sales and marketing, Matt Ruedlinger has developed a formula and a process for finding the quality that differentiates his clients from the rest. Find out more about Matt at:Triplermarketing.com Facebook LinkedIn See the Show Notes: www.jeremyryanslate.com/747 Sponsors: Command Your Brand Media: Be featured as a guest on top-rated podcasts, just like this one, for massive attention for your brand. www.commandyourbrand.media/apply  Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "The Science of Getting Rich,"by Wallace D. Wattles, about building real wealth. www.jeremyryanslate.com/book