Scott Kerr talks with Maximilian Riedel, President and CEO of Riedel, which is one of the world's leading manufacturers of luxury glassware designed specifically for wine or spirits. Sitting at the helm of a company with 265 years of heritage, 11th generation Riedel discusses how it continues to innovate in a competitive wine glass market and how the uptick in premium alcohol sales during the pandemic drove more consumers to purchase high-end glassware. He also shares Riedel's philosophy for designing its glassware, how its digital strategy has transformed the business, and the company's sustainability practices. Plus: Riedel creates a glass specifically for drinking Coca-Cola

Featuring:
Maximilian Riedel, President and CEO of Riedel Crystal

Host:
Scott Kerr, Founder & President of Silvertone Consulting

About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.

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