2 min listen
S05 E05: Ulrik Garde Due, President and CEO at Mark Cross
S05 E05: Ulrik Garde Due, President and CEO at Mark Cross
ratings:
Length:
32 minutes
Released:
Dec 28, 2021
Format:
Podcast episode
Description
Scott Kerr is joined by Ulrik Garde Due, president and CEO at luxury leather goods brand Mark Cross. Having taken the helm of America's oldest luxury brand a few years ago, Ulrik discusses his approach for reviving the 176-year-old 'sleeping beauty' brand whose little black rectangular-shaped bag famously appeared with Grace Kelly in Alfred Hitchcock's "Rear Window." He also talks about the critical role of physical stores and new pop-up concepts, a re-imagined digital strategy and customer service, building cultural credibility with younger audiences, launching a vintage Mark Cross website and leaning into resale, its artists-in-residence program, and investing in digital passports. Plus: Why Mark Cross joined Amazon Luxury Stores
Featuring:
Ulrik Garde Due, President and CEO at Mark Cross (markcross.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Linktree: linktr.ee/scottkerr
Don't forget to subscribe, rate, and review!
Featuring:
Ulrik Garde Due, President and CEO at Mark Cross (markcross.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Linktree: linktr.ee/scottkerr
Don't forget to subscribe, rate, and review!
Released:
Dec 28, 2021
Format:
Podcast episode
Titles in the series (100)
Season 1 Trailer: Introducing 'The Luxury Item': Coming soon is The Luxury Item, a new podcast series on the business of luxury. Join marketing expert Scott Kerr for insightful discussions with decision makers, entrepreneurs, and innovators on topics that matter most for the global luxury industry. Subs by The Luxury Item with Scott Kerr