59 min listen
S04 E09: Laetitia Raoust, General Manager of Yves Saint Laurent Beauty U.S.
S04 E09: Laetitia Raoust, General Manager of Yves Saint Laurent Beauty U.S.
ratings:
Length:
31 minutes
Released:
Oct 5, 2021
Format:
Podcast episode
Description
Yves Saint Laurent Beauty U.S. General Manager Laetitia Raoust talks with Scott Kerr about shifting beauty customer habits, online sales strategies and key brand initiatives. Laetitia dives into the importance of Gen Z customers to YSL Beauty and how it's courting them with the launch of its NU collection of makeup-skincare hybrid products. She also discusses how YSL Beauty is using influencers and social media to win over younger audiences, the halo effect of the Yves Saint Laurent brand legacy, the evolving definition of what luxury means in beauty, exploring new tech platforms for the brand, sustainability initiatives, and the strategy behind its buzz-worthy pop-up shops. Plus: Why YSL Beauty is obsessed with "consumer-centricity."
Featuring:
Laetitia Raoust, General Manager of Yves Saint Laurent Beauty U.S. (yslbeauty.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Don't forget to subscribe, rate, and review!
Featuring:
Laetitia Raoust, General Manager of Yves Saint Laurent Beauty U.S. (yslbeauty.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Don't forget to subscribe, rate, and review!
Released:
Oct 5, 2021
Format:
Podcast episode
Titles in the series (100)
S01 E12: Mickey Khan, Founder & Editor-in-Chief of Luxury Daily: Founder & Editor-in-Chief of Luxury Daily Mickey Khan talks with The Luxury Item's Scott Kerr about the impact of the coronavirus crisis on the luxury industry. He discusses his reasons why the luxury industry will bounce back (again), and which consumers by The Luxury Item with Scott Kerr