In this encore episode from June 7, 2022, Michael Kliger, CEO of multi-brand luxury fashion e-tailer Mytheresa, talks with Scott Kerr about how its focus on curation, content and service has been driving the company's success. Michael also discusses why Mytheresa fills the void in the current US luxury retail landscape, its unique customer-centric approach, why it expanded into luxury home and lifestyle products, exploring the beauty category potential, and how it uses AI to identify and market to loyal customers. Plus: Why he sees luxury goods continuing to thrive despite the current headwinds.Featuring: Michael Kliger, CEO of Mytheresa (mytheresa.com)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_incEmail: scott@silvertoneconsulting.comDon't forget to subscribe, rate, and review!