37 min listen
S01 E06: Thomas Serrano, President of Havas Luxe and Havas Events North America
S01 E06: Thomas Serrano, President of Havas Luxe and Havas Events North America
ratings:
Length:
40 minutes
Released:
Nov 27, 2019
Format:
Podcast episode
Description
Thomas Serrano, President of Havas Events North America and Havas Luxe talks with Scott Kerr about what goes behind producing a memorable and meaningful event experience for luxury clients. The two discuss how the financial crisis of 2008 impacted the luxury events business and how it bounced back, what the true meaning of a special event is, and measuring its ROI. Thomas also talks about the important role of the CEO at these events, and how some luxury brands are starting to sell exclusive products right at the event. Plus: Thomas shares a story about how his company orchestrated an unforgettable L'Oreal event for over 900 C-level international executives that featured an all-star cast of Broadway singers and a surprise performance by Aretha Franklin | Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com
Released:
Nov 27, 2019
Format:
Podcast episode
Titles in the series (100)
S01 E09: Daniel Curtis, Founder & CEO of Robb Vices: Daniel Curtis, founder & CEO of Robb Vices talks with Scott Kerr about his luxury subscription box, which was born out of his family's company Robb Report Magazine. He talks about how an epiphany moment with a top client led him to create the idea of a lu by The Luxury Item with Scott Kerr