37 min listen
S02 E05: Rodney Williams, President & CEO of Belvedere Vodka
S02 E05: Rodney Williams, President & CEO of Belvedere Vodka
ratings:
Length:
47 minutes
Released:
Sep 22, 2020
Format:
Podcast episode
Description
Belvedere Vodka President & CEO Rodney Williams talks with The Luxury Item's Scott Kerr about how the pandemic has impacted Belvedere's business, emerging drinking culture trends, shifting customer attitudes & behaviors, and the recent launch of Belvedere's "Made With Nature" sustainability platform. Williams also discusses the home mixologist movement, how the Belvedere positions itself in a crowded vodka market, its collaboration with Janelle Monáe, and the company's commitment to diversity and inclusion. Plus: Mr. Williams settles the score on which country really invented vodka.
Featuring:
Rodney Williams, President & CEO of Belvedere Vodka
Host:
Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
About Silvertone Consulting:
Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
Follow Us:
Twitter @theluxuryitem
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Featuring:
Rodney Williams, President & CEO of Belvedere Vodka
Host:
Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
About Silvertone Consulting:
Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
Follow Us:
Twitter @theluxuryitem
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Released:
Sep 22, 2020
Format:
Podcast episode
Titles in the series (100)
S01 E09: Daniel Curtis, Founder & CEO of Robb Vices: Daniel Curtis, founder & CEO of Robb Vices talks with Scott Kerr about his luxury subscription box, which was born out of his family's company Robb Report Magazine. He talks about how an epiphany moment with a top client led him to create the idea of a lu by The Luxury Item with Scott Kerr