40 min listen
S01 E08: Milton Pedraza, CEO of The Luxury Institute
S01 E08: Milton Pedraza, CEO of The Luxury Institute
ratings:
Length:
42 minutes
Released:
Jan 29, 2020
Format:
Podcast episode
Description
Milton Pedraza, CEO of The Luxury Institute talks with Scott Kerr about starting the organization when he saw an opportunity for research in a growing luxury economy. He discusses why luxury retailers should incorporate emotional intelligence principles to turn sales associates into relationship builders; Milton also shares how he works with incumbent luxury brands that are seeking to get an edge in the market; The two discuss highlights from the Luxury Institute's latest State of the Luxury Industry 2020, why brands need to master omni-personal relationships, and the rising tide of true personalization; Plus: What global luxury experts have identified as the top trends likely to affect the luxury industry in 2020; Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com
Released:
Jan 29, 2020
Format:
Podcast episode
Titles in the series (100)
S01 E06: Thomas Serrano, President of Havas Luxe and Havas Events North America: Thomas Serrano, President of Havas Events North America and Havas Luxe talks with Scott Kerr about what goes behind producing a memorable and meaningful event experience for luxury clients. The two discuss how the financial crisis of 2008 impacted the lux by The Luxury Item with Scott Kerr