61 min listen
S07 E05: Alison Bringé, Chief Marketing Officer at Launchmetrics
S07 E05: Alison Bringé, Chief Marketing Officer at Launchmetrics
ratings:
Length:
35 minutes
Released:
Jul 19, 2022
Format:
Podcast episode
Description
On this episode, Scott Kerr talks with Alison Bringé, chief marketing officer at Launchmetrics, a brand performance platform for fashion, luxury, and beauty companies. Alison discusses how its proprietary Media Impact Value algorithm helps brands measure the impact of their marketing activities, why live fashion shows still have a strong influence on brand performance, what marketers should know about working with today's influencers, and KOL and KOC trends in China. She also talks about measuring brand impact in the metaverse and how digitalization of high-touch experiences via AR, video game skins and NFTs have impacted omnichannel strategies. Plus: Why fashion brands are "data obsessed" but fall short with analysis capabilities.
Featuring: Alison Bringé, Chief Marketing Officer at Launchmetrics (launchmetrics.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Don't forget to subscribe, rate, and review!
Featuring: Alison Bringé, Chief Marketing Officer at Launchmetrics (launchmetrics.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Don't forget to subscribe, rate, and review!
Released:
Jul 19, 2022
Format:
Podcast episode
Titles in the series (100)
S02 E06: Jeff Carvalho, Co-Founder of Highsnobiety: Highsnobiety co-founder Jeff Carvalho talks with The Luxury Item's Scott Kerr about how streetwear and sneakers have not only infiltrated luxury fashion, but became it. Carvalho discusses Highsnobiety's recent capsule collection with H&M, the luxury indus by The Luxury Item with Scott Kerr