Scott Kerr speaks with Sophie Brocart, CEO of Patou, the iconic French luxury couture house founded by Jean Patou in 1914 and acquired by LVMH in 2018. Sophie discusses how she and artistic director Guillaume Henry have revived the storied fashion label after being dormant for thirty years, why Jean Patou was a pioneer and his rivalry with Coco Chanel, and where LVMH saw the opportunity in resurrecting the maison. She also talks about the business strategy for growing the brand, moving beyond a wholesale model, and partnering with Fairly Made on a traceability solution. Plus: Why Patou has been a rich training ground for top fashion talent like Karl Lagerfeld and Christian LacroixFeaturing: Sophie Brocart, CEO of Patou (patou.com)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Email: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!