37 min listen
S03 E03: Laurence Lim Dally, Founder and Managing Director of Cherry Blossoms Intercultural Branding
S03 E03: Laurence Lim Dally, Founder and Managing Director of Cherry Blossoms Intercultural Branding
ratings:
Length:
38 minutes
Released:
Feb 9, 2021
Format:
Podcast episode
Description
Laurence Lim Dally, Founder and Managing Director, Cherry Blossoms Intercultural Branding talks with Scott Kerr about what it means to be feminine in China today and what luxury marketers can do to resonate with the new generation of Chinese women. Lim Dally discusses how she launched her agency to help brands to improve their cultural intelligence, how Chinese femininities are evolving, the cultural gap between China and the West, and the emerging "loneliness economy" as well as other important microtrends in China that luxury marketers should be aware of. Plus: How Western luxury brands should approach their messaging during Chinese New Year
Featuring:
Laurence Lim Dally, Founder & Managing Director, Cherry Blossoms Intercultural Branding
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Featuring:
Laurence Lim Dally, Founder & Managing Director, Cherry Blossoms Intercultural Branding
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Released:
Feb 9, 2021
Format:
Podcast episode
Titles in the series (100)
S01 E09: Daniel Curtis, Founder & CEO of Robb Vices: Daniel Curtis, founder & CEO of Robb Vices talks with Scott Kerr about his luxury subscription box, which was born out of his family's company Robb Report Magazine. He talks about how an epiphany moment with a top client led him to create the idea of a lu by The Luxury Item with Scott Kerr