Scott Kerr is joined by Jamie Ritchie, chief operating officer at BlockBar, a direct-to-consumer NFT platform for high-end wine & spirits. Ritchie, who joined earlier this year from Sotheby's where he was worldwide chairman of Sotheby’s wine and spirits, discusses BlockBar's asset-backed NFT business model and how it's transforming the ultra-premium spirits business. He also talks about growing its audience beyond millennial cryptoenthsiasts, how spirits brand partners have leveraged the community aspect of NFTs, interesting NFT drops from Glenfiddich and Midleton, and exploring the fractional ownership space. Plus: Getting more wine brands on board with the direct-to-consumer NFT marketplace.Featuring: Jamie Ritchie, Chief Operating Officer at BlockBar (blockbar.com)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Email: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!