42 min listen
S08 E04: Martin de Dreuille, Global Vice President of Marketing at Grey Goose
S08 E04: Martin de Dreuille, Global Vice President of Marketing at Grey Goose
ratings:
Length:
36 minutes
Released:
Dec 27, 2022
Format:
Podcast episode
Description
Scott Kerr is joined by Martin de Dreuille, global vice president of marketing for iconic French premium vodka brand Grey Goose. Martin discusses why the super premium vodka market is surging in popularity, facing challenges from the fast-growing whisky and tequila categories, how the brand has evolved with the changing nature of luxury, why it was time for a brand refresh and new creative platform in 2019, the newest "Viva Le Martini" campaign, the role of disruptive local activations in telling the Grey Goose story, and the brand's expanding Web3 marketing investment. Plus: How Grey Goose was born out of a collaboration between a French cognac cellar master and an American entrepreneur
Featuring: Martin de Dreuille, Global Vice President of Marketing at Grey Goose (greygoose.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Don't forget to subscribe, rate, and review!
Featuring: Martin de Dreuille, Global Vice President of Marketing at Grey Goose (greygoose.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Don't forget to subscribe, rate, and review!
Released:
Dec 27, 2022
Format:
Podcast episode
Titles in the series (100)
S01 E01: Chris Olshan, CEO of The Luxury Marketing Council: On the first episode of The Luxury Item podcast, Chris Olshan, CEO of The Luxury Marketing Council talks with Scott Kerr about how the organization started and evolved to address today's challenges in the luxury space. They discuss the transformative impa by The Luxury Item with Scott Kerr