40 min listen
S06 E02: Laura Azaria, General Manager of Couture Brands at L’Oréal
S06 E02: Laura Azaria, General Manager of Couture Brands at L’Oréal
ratings:
Length:
32 minutes
Released:
Mar 15, 2022
Format:
Podcast episode
Description
Scott Kerr sits down with Laura Azaria, general manager of couture brands at L’Oréal which oversees designer portfolios like Prada, Valentino, Mugler and Victor&Rolf. Laura discusses last year's surge in prestige beauty sales and why the fragrance category generated the most growth. She also talks about the re-branding strategy behind Valentino Beauty, why Lady Gaga and Adut Akech were chosen as brand ambassadors, how consumers shifted their fragrance habits during the pandemic, where TikTok and livestreaming commerce fit into the marketing mix, and new competition from DTC fragrance brands. Plus: Is there a metaverse opportunity for fragrances?
Featuring: Laura Azaria, General Manager of Couture Brands at L’Oréal USA (loreal.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Don't forget to subscribe, rate, and review!
Featuring: Laura Azaria, General Manager of Couture Brands at L’Oréal USA (loreal.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Don't forget to subscribe, rate, and review!
Released:
Mar 15, 2022
Format:
Podcast episode
Titles in the series (100)
S01 E06: Thomas Serrano, President of Havas Luxe and Havas Events North America: Thomas Serrano, President of Havas Events North America and Havas Luxe talks with Scott Kerr about what goes behind producing a memorable and meaningful event experience for luxury clients. The two discuss how the financial crisis of 2008 impacted the lux by The Luxury Item with Scott Kerr