59 min listen
S02 E09: Annie Wang, Vice President, Head of Marketing at Artnet
S02 E09: Annie Wang, Vice President, Head of Marketing at Artnet
ratings:
Length:
39 minutes
Released:
Nov 3, 2020
Format:
Podcast episode
Description
Annie Wang, vice president, head of marketing at Artnet talks with Scott Kerr about why the art world has been stubbornly slow to embrace the digital realm and why its forced shift online by the pandemic could be permanent. Wang also discusses how artists are successfully using D2C strategies to sell their work through social platforms like Instagram and the surprising affinity of high net worth Millennials to the art market. Plus: Wang explains why female artists remain at a severe disadvantage in the commercial market.
Featuring:
Annie Wang, Vice President, Head of Marketing at Artnet
Host:
Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
About Silvertone Consulting:
Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
Follow Us:
Twitter @theluxuryitem
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Featuring:
Annie Wang, Vice President, Head of Marketing at Artnet
Host:
Scott Kerr (@scott_kerr), founder & president of Silvertone Consulting
About Silvertone Consulting:
Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
Follow Us:
Twitter @theluxuryitem
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Released:
Nov 3, 2020
Format:
Podcast episode
Titles in the series (100)
S02 E10: Patrick Knowles, Founder of Patrick Knowles Designs: Patrick Knowles, one of the world's leading luxury yacht designers, talks with Scott Kerr about what the ultra-wealthy are dreaming up for their vessels as the pandemic has brought about a spike in yacht sales. Patrick discusses why billionaires are buyin by The Luxury Item with Scott Kerr