40 min listen
S04 E03: Tom Nelson, President and CEO of Zero Halliburton
S04 E03: Tom Nelson, President and CEO of Zero Halliburton
ratings:
Length:
37 minutes
Released:
Aug 2, 2021
Format:
Podcast episode
Description
Scott Kerr is joined by Tom Nelson, President and CEO of Zero Halliburton, the renowned luxury luggage brand recognized for its iconic aluminum travel cases. Nelson discusses why Hollywood loves using Zero Halliburton cases in films, reinvigorating and redefining the 82-year-old heritage brand, why the new campaign targets the next generation of "individualists," and how the pandemic forced a shift to a direct-to-consumer business. He also talks about launching new products right before the start of the pandemic and how it stayed relevant with grounded travelers. Plus: What's next for luxury travel.
Featuring:
Tom Nelson, President and CEO of Zero Halliburton (zerohalliburton.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Featuring:
Tom Nelson, President and CEO of Zero Halliburton (zerohalliburton.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Released:
Aug 2, 2021
Format:
Podcast episode
Titles in the series (100)
S01 E06: Thomas Serrano, President of Havas Luxe and Havas Events North America: Thomas Serrano, President of Havas Events North America and Havas Luxe talks with Scott Kerr about what goes behind producing a memorable and meaningful event experience for luxury clients. The two discuss how the financial crisis of 2008 impacted the lux by The Luxury Item with Scott Kerr