37 min listen
S07 E03: Adelina Wong Ettelson, Global Head of Residences Marketing at the Mandarin Oriental Hotel Group
S07 E03: Adelina Wong Ettelson, Global Head of Residences Marketing at the Mandarin Oriental Hotel Group
ratings:
Length:
38 minutes
Released:
Jun 28, 2022
Format:
Podcast episode
Description
Scott Kerr speaks to Adelina Wong Ettelson, global head of residences marketing at the Mandarin Oriental Hotel Group, about the surging demand from ultra-high-net-worth buyers to live in luxury branded residences. Adelina discusses why more non-hotelier luxury brands like Armani, Aston Martin, and Baccarat are competing in the space and the advantages of a hospitality brand associated with the property. Adelina also talks about how Mandarin Oriental brings the same legendary service and sophistication to the global branded residences, how the new meaning of home has sparked more interest in branded residences, how it positions itself versus luxury hotel branded residences such as Ritz-Carlton and Four Seasons, and the launch of its first two stand-alone U.S. residences along with an exclusive partnership with Saks Fifth Avenue. Plus: The new nostalgic-inspired "It Happened" campaign for Mandarin Oriental Residences from renowned adman David Lipman
Featuring: Adelina Wong Ettelson, Global Head of Residences Marketing at the Mandarin Oriental Hotel Group (mandarinoriental.com/residences)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Don't forget to subscribe, rate, and review!
Featuring: Adelina Wong Ettelson, Global Head of Residences Marketing at the Mandarin Oriental Hotel Group (mandarinoriental.com/residences)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Don't forget to subscribe, rate, and review!
Released:
Jun 28, 2022
Format:
Podcast episode
Titles in the series (100)
S01 E09: Daniel Curtis, Founder & CEO of Robb Vices: Daniel Curtis, founder & CEO of Robb Vices talks with Scott Kerr about his luxury subscription box, which was born out of his family's company Robb Report Magazine. He talks about how an epiphany moment with a top client led him to create the idea of a lu by The Luxury Item with Scott Kerr