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S02 E11: Cleo Anderson, Founder and CEO of The Anderson Media Group

S02 E11: Cleo Anderson, Founder and CEO of The Anderson Media Group

FromThe Luxury Item with Scott Kerr


S02 E11: Cleo Anderson, Founder and CEO of The Anderson Media Group

FromThe Luxury Item with Scott Kerr

ratings:
Length:
50 minutes
Released:
Nov 24, 2020
Format:
Podcast episode

Description

Cleo Anderson, founder and CEO of award-winning luxury PR agency The Anderson Media Group, talks with The Luxury Item's Scott Kerr about the state of the public relations business; how her law and French degrees helped get her company off the ground; changes in the business over the last 10 years and how she's been advising clients during the pandemic. Anderson also talks about the agency's new innovative services to assist cash-strapped clients, getting clients' products into Oscars gift bags, and working with Tyra Banks on new projects. Plus: Luxury travel trends for 2021

Featuring:
Cleo Anderson, Founder and CEO of The Anderson Media Group
Host:
Scott Kerr (@scott_kerr), Founder & President of Silvertone Consulting
About Silvertone Consulting:
Silvertone Consulting builds go-to brands that adds value to people's lives.
Follow Us:
Twitter @theluxuryitem
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Released:
Nov 24, 2020
Format:
Podcast episode

Titles in the series (100)

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with decision makers, entrepreneurs, and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.