Family-owned and -operated Palmaz Vineyards in Napa Valley is regularly voted one of the best wineries in the region and is known for fusing the time-honored art of winemaking and cutting-edge technology. Scott Kerr sits down with Christian Palmaz, COO at Palmaz Vineyards, to discuss his father Dr. Julio Palmaz's journey from inventor of the balloon-expandable heart stent to vineyard owner. Christian also talks about the engineering marvel of the vineyard's 18-story subterranean winery "Cave", the smart technologies and big data analytics used to improve the winemaking process, expanding into cattle operations and creating a Wagyu beef enterprise, why Millennials are their best wine customers, and navigating through climate change and extreme California weather. Plus: Is AI technology eliminating the romance in winemaking?Featuring: Christian Palmaz, Chief Operating Officer at Palmaz Vineyards (palmazvineyards.com)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_incEmail: scott@silvertoneconsulting.comDon't forget to subscribe, rate, and review!