27 min listen
Encore Episode: Nicolas Girotto, CEO of Bally
Encore Episode: Nicolas Girotto, CEO of Bally
ratings:
Length:
39 minutes
Released:
Apr 18, 2023
Format:
Podcast episode
Description
In this encore episode (published May 10, 2022), Nicolas Girotto, CEO of Bally, talks to Scott Kerr about how the iconic 170-year-old Swiss luxury house is moving to boost relevance and growth these days. Nicolas talks about Bally's recent appointment of LA-based streetwear designer Rhuigi Villaseñor to oversee the creative direction of the brand, balancing heritage and cultural relevance, increasing investments in strong smaller U.S. markets, the brand's enormous digital success in China, exploring the metaverse opportunity, committing to the Fashion Pact and producing eco-friendly products, and the Bally Peak Outlook initiative to clean up Mount Everest and the Himalyas. Plus: Honoring Bally's artisans through a digital portrait campaign Featuring: Nicolas Girotto, CEO of Bally (bally.com)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_incEmail: scott@silvertoneconsulting.comNewsletter: brilliantcut.substack.comDon't forget to subscribe, rate, and review!
Released:
Apr 18, 2023
Format:
Podcast episode
Titles in the series (100)
S01 E02: Elizabeth Shobert, VP of Marketing + Digital Strategy at StyleSage: Elizabeth Shobert, VP of Marketing + Digital Strategy at StyleSage talks with Scott Kerr about how luxury brands and fashion retailers are increasingly turning to data analytics to keep up with the latest trends and client demands. Shobert talks about how by The Luxury Item with Scott Kerr