40 min listen
S03 E08: Zornitza Stefanova, Founder and CEO of BSPK
S03 E08: Zornitza Stefanova, Founder and CEO of BSPK
ratings:
Length:
41 minutes
Released:
Apr 20, 2021
Format:
Podcast episode
Description
Scott Kerr talks with Zornitza Stefanova, Founder and CEO of BSPK, a global clienteling platform for luxury brands that personalizes the shopping experience between sales associate and customer. Stefanova, recently named one of Luxury Daily's "Luxury Women to Watch 2021", discusses how she saw a gap in the way luxury brands were using technology to drive customer engagement and retention that drove her to create the BSPK platform. She also talks about how COVID exposed the luxury leaders and laggards in digital, why the "human touch" element can be great differentiator for brands, and what luxury shoppers want when they return to physical stores. Plus: Why both emotional intelligence and tech savvy skills are critical for today's sales associates
Featuring:
Zornitza Stefanova, Founder and CEO of BSPK
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Featuring:
Zornitza Stefanova, Founder and CEO of BSPK
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Released:
Apr 20, 2021
Format:
Podcast episode
Titles in the series (100)
S01 E06: Thomas Serrano, President of Havas Luxe and Havas Events North America: Thomas Serrano, President of Havas Events North America and Havas Luxe talks with Scott Kerr about what goes behind producing a memorable and meaningful event experience for luxury clients. The two discuss how the financial crisis of 2008 impacted the lux by The Luxury Item with Scott Kerr