In this encore episode (published January 18, 2022), Scott Kerr is joined by Shannon Knapp, president & CEO at The Leading Hotels of the World, a prestigious hotel group with a worldwide collection of more than 400 independently owned and operated luxury hotels. Shannon discusses Leading Hotel's business model, its unique selling proposition to potential member hotels and the brand standards these independent hotels must meet to join the collection. She also talks about how it's handling the acceleration of competitive soft branded hotels and Airbnb luxury rentals, the leadership lessons learned from the pandemic, key luxury hospitality trends and insights from its inaugural Luxe Report, and speaking to young wealthy travelers. Plus: Is the metaverse part of Leading Hotel's future?Featuring: Shannon Knapp, President and Chief Executive Officer at The Leading Hotels of the World (lhw.com)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_incEmail: scott@silvertoneconsulting.comNewsletter: brilliantcut.substack.comDon't forget to subscribe, rate, and review!