51 min listen
S11 E04: Raphael Sauleau, CEO of IYC (The International Yacht Company)
S11 E04: Raphael Sauleau, CEO of IYC (The International Yacht Company)
ratings:
Length:
55 minutes
Released:
Apr 2, 2024
Format:
Podcast episode
Description
Scott Kerr speaks to Raphael Sauleau, CEO of IYC (The International Yacht Company), one of the world’s largest superyacht brokerages, about the health of the luxury yacht market and the shifting buyer demographic. Raphael discusses his main strategic focus since joining as CEO in 2022, how he's navigating a market reversal after the post-pandemic yacht-buying boom, the rising influence of wealthy Millennial yacht owners, and fashion designers taking on superyacht projects. He also talks about how "quiet luxury" hit the superyacht market, why more UHNW owners are adding fitness facilities on their boats, and the role of strategic partnerships with luxury brands in IYC's growth. Plus: How the role of yacht broker has evolved in the new digital era and yachting influencers Featuring: Raphael Sauleau, CEO of IYC (The International Yacht Company) (iyc.com)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Email: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!
Released:
Apr 2, 2024
Format:
Podcast episode
Titles in the series (100)
BONUS EPISODE: Mickey Alam Khan, Founder & Editor-in-Chief of Luxury Daily: On this special bonus episode, Scott Kerr is revisited by Mickey Alam Khan, founder & editor-in-chief of Luxury Daily. They discuss how luxury brands can successfully respond to industry changes after the Covid-19 contraction and recalibrate their busines by The Luxury Item with Scott Kerr