59 min listen
S05 E08: Melissa Lefere-Cobb, Senior Vice President, Division Head at Hervé Léger
S05 E08: Melissa Lefere-Cobb, Senior Vice President, Division Head at Hervé Léger
ratings:
Length:
23 minutes
Released:
Jan 25, 2022
Format:
Podcast episode
Description
Scott Kerr sits down with Melissa Lefere-Cobb, senior vice president, division head at iconic French luxury fashion house Hervé Léger to discuss reviving the once-popular red carpet staple brand. Melissa talks about why she hired creative director Christian Juul Nielsen to establish a new brand vision and modern-day aesthetic, the challenges of keeping a heritage brand culturally relevant, Gen Z discovering Hervé Léger on TikTok and The RealReal, 'Share the Love' secondhand fashion program, taking on the athleisure category, and the brand's digital commerce imperative. Plus: Why in-person shows are still important to Hervé Léger
Featuring:
Melissa Lefere-Cobb, Senior Vice President, Division Head at Hervé Léger (herveleger.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Featuring:
Melissa Lefere-Cobb, Senior Vice President, Division Head at Hervé Léger (herveleger.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Released:
Jan 25, 2022
Format:
Podcast episode
Titles in the series (100)
S01 E12: Mickey Khan, Founder & Editor-in-Chief of Luxury Daily: Founder & Editor-in-Chief of Luxury Daily Mickey Khan talks with The Luxury Item's Scott Kerr about the impact of the coronavirus crisis on the luxury industry. He discusses his reasons why the luxury industry will bounce back (again), and which consumers by The Luxury Item with Scott Kerr