43 min listen
S06 E04: Dirk Schönberger, Global Creative Officer at MCM Worldwide
S06 E04: Dirk Schönberger, Global Creative Officer at MCM Worldwide
ratings:
Length:
43 minutes
Released:
Apr 19, 2022
Format:
Podcast episode
Description
Scott Kerr sits down with Dirk Schönberger, global creative officer at German luxury heritage brand MCM to discuss how he's been taking the brand to new heights since joining in 2018. Dirk talks about leaving his era-defining role as creative director at Adidas to join MCM, bringing on Gen Z heavyweights Billie Eilish and Iann Dior as the new faces of the brand, the importance of talking to and listening to young consumers, introducing two new logo designs after 45 years, and why growing its shoe buiness is the next logical step for MCM. Plus: Seeing a future where MCM creates a cultural movement in the metaverse
Featuring: Dirk Schönberger, Global Creative Officer at MCM Worldwide (mcmworldwide.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Don't forget to subscribe, rate, and review!
Featuring: Dirk Schönberger, Global Creative Officer at MCM Worldwide (mcmworldwide.com)
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertone_inc
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Don't forget to subscribe, rate, and review!
Released:
Apr 19, 2022
Format:
Podcast episode
Titles in the series (100)
S01 E07: Antonia Hock, Global Head of The Ritz-Carlton Leadership Center: Antonia Hock, Global Head of The Ritz-Carlton Leadership Center talks with Scott Kerr about why the top luxury brand for hotel guest satisfaction decided to share the 'secret sauce' for its gold standard of customer experience with the rest of the world; by The Luxury Item with Scott Kerr