51 min listen
S03 E02: Nadia Tuma-Weldon, SVP, Director of Truth Central at McCann Worldgroup
S03 E02: Nadia Tuma-Weldon, SVP, Director of Truth Central at McCann Worldgroup
ratings:
Length:
48 minutes
Released:
Jan 28, 2021
Format:
Podcast episode
Description
Scott Kerr sits down with Nadia Tuma-Weldon, senior vice president of McCann Worldgroup's Truth Central, its global intelligence unit — she also leads the company's global luxury practice. Tuma-Weldon was recently named as one of the "Luxury Women to Watch in 2021" by Luxury Daily and she joined the podcast to talk about the changing luxury consumer. Tuma-Weldon talks about how Truth Central helps clients understand "enduring truths" that shape consumer behaviors and attitudes and how a Tastemakers Council at McCann fueled the launch of the global luxury practice. She also discusses why luxury is an antidote to these unprecedented times, why affluent consumers have gravitated to "the bottom of the luxury hierarchy model" during the crisis, and how luxury brands can play a role in the wellness ecosystem. Plus: Why Tuma-Weldon takes issue with the whole "experiences" versus "things" debate.
Featuring:
Nadia Tuma-Weldon is SVP, Director of Truth Central at McCann Worldgroup
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Featuring:
Nadia Tuma-Weldon is SVP, Director of Truth Central at McCann Worldgroup
Host:
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Stay Connected:
Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
Email: scott@silvertoneconsulting.com
Newsletter: brilliantcut.substack.com
Released:
Jan 28, 2021
Format:
Podcast episode
Titles in the series (100)
BONUS EPISODE: Mickey Alam Khan, Founder & Editor-in-Chief of Luxury Daily: On this special bonus episode, Scott Kerr is revisited by Mickey Alam Khan, founder & editor-in-chief of Luxury Daily. They discuss how luxury brands can successfully respond to industry changes after the Covid-19 contraction and recalibrate their busines by The Luxury Item with Scott Kerr