How do we take care of people, what does a profitable wellness model look like and how can destinations tap into their wellness potentials to diversify their positioning? In this episode, Lindsay Madden-Nadeau - founder of Meraki Bespoke Wellness Strategies and former Global Director of Wellbeing for the luxury division of Accor, shares:How is wellness different todayWhat can hotel managers and owners do to increase the profitability of their wellness departmentHow can a destination tap into its unique wellness potentialsSustainability and Wellness Lindsay Madden-Nadeau is a self-described non-traditionalist, she makes it her mission to ensure each project has a strong differentiation and strategy at its heart. Her attention to detail and keen understanding of the industry means she has the power to transform and elevate brands, and her expertise makes her a sought-after contributor within the wellness world. Lindsay is Vice-Chair on the Global Wellness Tourism Initiative led by the Global Wellness Institute.  This project leads the strategy and positioning of global wellness tourism, the values, and requirements to build an impactful future for businesses of tomorrow based on social, environmental, and economic wellbeing. www.meraki-bws.com____________________About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trendsS2 E47 - How to Build A Profitable Wellness Hospitality ModelSUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today’s episode? Every conversation brings you tips, values, and strategies to help you get started with your travel recovery journey.If you enjoyed today’s episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.Dolores Semeraro is a Tourism Keynote Speaker & Hospitality Communication Expert who has helped hospitality, tourism organizations, and travel professionals to navigate the tourism industry crisis during the pandemic and restore travel confidence in their clients. Prior to becoming a professional speaker, Dolores has worked in tourism and hospitality for about 20 years across Europe, Asia and the Indian Ocean in Marketing and Communication senior roles for some of the most established global hospitality organizations. She delivers inspiring and actionable Tourism & Hospitality Keynote talks to travel and tourism conferences, summits, and hybrid industry events focusing on the future of travel, travel and tourism recovery, hospitality digital marketing and communication, and tourism innovation. www.doloressemeraro.com