Hotel Content Marketing never sleeps! And those in charge of this key communication tool are the ones who constantly feed inspiration, information, motivation to travellers.During this episode we discuss how Hotel Content Marketing done well can:- adapt to what your audience wants to read and watch online, - grow your followership organically - turn your team into an evergreen content-making machineIn today’s episode, we reflect on how difficult hotel content marketing has been during the pandemic and how hotel marketing communication specialists  - particularly those based on remote island destinations - have managed not only to survive in this ocean of sameness on social media but to thrive and grow. My guest today opens the first interview of Women in Travel in-depth mini-series on Truth Behind Travel, a series of conversations with visionary, entrepreneurial women working at the forefront tourism and hospitality industry.  She has worked across countries, successfully opened several multi-million hotel projects and now serves as Cluster Assistant Director of Marketing at Accor Maldives, overseeing all the portfolio’s properties of this iconic destination. Join me in welcoming Laurean Sahilices Here is the list of downloads mentioned during today's episode:REPORT: Top 10 Travel Behaviour Trends in 2022: https://thetravelrecoverymethod.com/trendsBlog Post: Post-pandemic tourism marketing strategies: the power of acknowledging fears of travel: https://www.doloressemeraro.com/post-pandemic-tourism-marketing-strategies/Connect with Laurean on: Instagram: https://www.instagram.com/laurean_sahilicesLinkedin: https://www.linkedin.com/in/laureansahilices_______ About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism business. I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel’ where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetraveDolores Semeraro is a Tourism Keynote Speaker & Hospitality Communication Expert who has helped hospitality, tourism organizations, and travel professionals to navigate the tourism industry crisis during the pandemic and restore travel confidence in their clients. Prior to becoming a professional speaker, Dolores has worked in tourism and hospitality for about 20 years across Europe, Asia and the Indian Ocean in Marketing and Communication senior roles for some of the most established global hospitality organizations. She delivers inspiring and actionable Tourism & Hospitality Keynote talks to travel and tourism conferences, summits, and hybrid industry events focusing on the future of travel, travel and tourism recovery, hospitality digital marketing and communication, and tourism innovation. www.doloressemeraro.com