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S01 E02: Elizabeth Shobert, VP of Marketing + Digital Strategy at StyleSage

S01 E02: Elizabeth Shobert, VP of Marketing + Digital Strategy at StyleSage

FromThe Luxury Item with Scott Kerr


S01 E02: Elizabeth Shobert, VP of Marketing + Digital Strategy at StyleSage

FromThe Luxury Item with Scott Kerr

ratings:
Length:
27 minutes
Released:
Oct 3, 2019
Format:
Podcast episode

Description

Elizabeth Shobert, VP of Marketing + Digital Strategy at StyleSage talks with Scott Kerr about how luxury brands and fashion retailers are increasingly turning to data analytics to keep up with the latest trends and client demands. Shobert talks about how StyleSage - an innovative fashion analytics company - is using cutting edge image recognition technology to help fashion clients pinpoint emerging trends on social media; the data success stories she is seeing in the fashion marketplace; the best way for luxury marketers to start thinking about approaching data; where traditional luxury brands have an advantage over digital-first brands. Shobert also predicts what the future holds for human designers in a world being consumed by artificial intelligence and machine learning. Plus: Elizabeth reveals the surprising one luxury item she would have if he were stranded on a desert island. Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com
Released:
Oct 3, 2019
Format:
Podcast episode

Titles in the series (100)

The Luxury Item is a podcast on the business of luxury, and the people and companies that are shaping the future of the luxury industry. Join marketing and brand expert Scott Kerr for insightful discussions with decision makers, entrepreneurs, and innovators on topics that matter most for the global luxury industry. The show shines a spotlight on the challenges that are creating a new competitive landscape in the luxury sector. You'll get valuable insights and takeaways that will hopefully inspire you to rethink your strategies and unlock new growth opportunities.