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S01 E02: Elizabeth Shobert, VP of Marketing + Digital Strategy at StyleSage
S01 E02: Elizabeth Shobert, VP of Marketing + Digital Strategy at StyleSage
ratings:
Length:
27 minutes
Released:
Oct 3, 2019
Format:
Podcast episode
Description
Elizabeth Shobert, VP of Marketing + Digital Strategy at StyleSage talks with Scott Kerr about how luxury brands and fashion retailers are increasingly turning to data analytics to keep up with the latest trends and client demands. Shobert talks about how StyleSage - an innovative fashion analytics company - is using cutting edge image recognition technology to help fashion clients pinpoint emerging trends on social media; the data success stories she is seeing in the fashion marketplace; the best way for luxury marketers to start thinking about approaching data; where traditional luxury brands have an advantage over digital-first brands. Shobert also predicts what the future holds for human designers in a world being consumed by artificial intelligence and machine learning. Plus: Elizabeth reveals the surprising one luxury item she would have if he were stranded on a desert island. Follow Us: Twitter @theluxuryitem and @scott_kerr, Email: scott@silvertoneconsulting.com
Released:
Oct 3, 2019
Format:
Podcast episode
Titles in the series (100)
S01 E06: Thomas Serrano, President of Havas Luxe and Havas Events North America: Thomas Serrano, President of Havas Events North America and Havas Luxe talks with Scott Kerr about what goes behind producing a memorable and meaningful event experience for luxury clients. The two discuss how the financial crisis of 2008 impacted the lux by The Luxury Item with Scott Kerr