Scott Kerr is joined by Anne-Lise Cremona, CEO of luxury bespoke fragrance house Henry Jacques. Anne-Lise discusses how the maison was born nearly a half century ago from her father Henry Cremona's love of the time-honored French perfume traditions. She also talks about taking over as CEO at a critical time and elevating it to new global heights without losing sight of her roots, why today's consumer has a new appetite for fragrances, the process behind creating and naming a new scent, and how the fragrance collaboration with tennis star Rafael Nadal and his wife Maria Perello came about. Plus: Why it took so long to open a Henry Jacques boutique in ParisFeaturing: Anne-Lise Cremona, CEO of Henry Jacques (parfumshenryjacques.com)Host:Scott Kerr, Founder & President of Silvertone ConsultingAbout The Luxury Item podcast:The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.Stay Connected: Twitter: @theluxuryitem, @scott_kerr, @silvertone_incEmail: scott@silvertoneconsulting.comListen and subscribe to The Luxury Item wherever you get your podcasts. Tell a friend!