Flowers have been used in fragrances since the ancient times, when plant-based ingredients like blooms, leaves, and resins were blended to create scented oils. Michelle thinks the time has come to give traditional florals the modern upgrade they deserve. She’s no stranger to innovation. Starting out in PR, she worked with the pioneering women who built the London fashion scene. She launched Tommy Hilfiger’s first-ever fragrance, helped lead MAC Cosmetics to become the biggest makeup brand in the world, and created beauty products that went on to become cult classics.In this episode, Michelle sits down with Heather Hyatt, who runs social media at Scentbird. She tells the story of the inspiration behind her fragrances, including an iconic Van Gogh painting and a famous British garden, and shares her advice on how to embody more confidence in self-expression.Highlights:
The 80s and what fashion PR felt like in its early days
Lynne Franks, Vivienne Westwood, Jean Paul Gaultier, and other pioneers
Why there was an influx of women starting their businesses at the time
Launching Tommy, Tommy Hilfiger’s first-ever fragrance
Creating a cult following for Crème de la Mer
The moment of inspiration for Floral Street
How taking a year off nurtured the start of a new career chapter
Sustainability: Turning coffee cups into 100% recyclable fragrance packaging
Removing the word “sexy” from fragrance marketing
Working with Michael Nash to design the packaging
Floral Street in a nutshell
Scent Spotlight: Wonderland Peony, Electric Rhubarb, Sunflower Pop, London Poppy, and Neon Rose
The Van Gogh painting that inspired a fragrance
Beyond Scent: Beauty, Self-Expression, and Career Advice
The story Michelle would want to tell about her life a decade from now
Featured Fragrances:Wonderland Peony by Floral StreetElectric Rhubarb by Floral StreetSunflower Pop by Floral StreetLondon Poppy by Floral StreetNeon Rose by Floral StreetSoak in all of our audio and video content at https://podcast.scentbird.com.