What would Endor, the moon in Star Wars, smell like? How about Central Perk, the coffee house in Friends? Questions like these start the creative process at Homesick, a home fragrance brand with a knack for capturing places and moments. Whether it’s your favorite series, college town, or even wedding celebration, they know how to evoke a memory that transports you there.In this episode, Lauren sits down with Heather Hyatt, who runs social media at Scentbird. She tells the story behind their cult-classic Star Wars and Friends collections. She shares a method for crowdsourcing nostalgia, techniques for making candles last longer, and scent recommendations for popular zodiac signs.Go to https://www.scentbird.com/horoscope for curated scent picks for your zodiac sign.Highlights:
Heather’s connection to Homesick during college
The Homesick origin story: Florida, Georgia, and Texas
Crowdsourcing ideas to make candles feel authentic
The surprising finishing touch in the Chicago candle
Doughnuts and coffee... in a candle? (The Dunkin’ collaboration)
Lauren’s earliest scent memories: snow days and the smell of gasoline
Why the Boston candle has a special meaning for Lauren
Grapefruit, black pepper, and cinnamon
Candle care: how to get the most out of your candles
Music, moodboards, and candles are made at Homesick
Deciding what to use for top, mid, and base notes
Scenting bridal shops and weddings
Scent Spotlight: Let’s Toast, Gone Hiking, New York City, Central Perk, and Star Wars
How Let’s Toast helped Lauren manifest her own engagement
The smell of concrete and department stores
The smell of Central Perk, the coffee house in Friends
What it was like to collaborate with Lucasfilm
The smell of iconic Star Wars locations: Tatooine, Endor, and the Death Star
A special treat: Heather does a Chewbacca impression
Scent Connection, Zodiac Edition
Scent notes for zodiac signs
Featured Candles:Let’s Toast by HomesickGone Hiking by HomesickNew York City by HomesickFriends Central Perk by HomesickThe Star Wars Collection by HomesickSoak in all of our audio and video content at https://podcast.scentbird.com.