Jo has one of the most recognizable names in the perfume industry. Starting out with handmade scents from her kitchen, she grew Jo Malone London into a cult classic brand worn by royals. She sold the company to Estée Lauder in 1999, and after stepping away, found the inspiration to start a new venture, Jo Loves. It’s a rekindling of her deeply personal relationship with fragrance.In this episode, Jo sits down with Mariya Nurislamova, Scentbird’s co-founder and CEO. She reflects on what makes her a successful entrepreneur, tells the story of the scent that changed her forever, and reveals a new creation that is revolutionizing how people apply fragrance.Highlights:• Jo’s story• Jo’s extraordinary sense of smell: “I could smell if the dog was sick”• Dyslexia, synesthesia, and fragrance as a superpower• Seeing color for smell?• The magician’s assistant and early entrepreneurial roots• The promise Jo made to herself• As a 16-year-old, a dramatic scene gets Jo fired from her job at a flower shop• Full circle: the story of No. 42 Elizabeth Street• Ready for fragrance tapas? Nothing to eat, only to smell• Why brands need to create a “first kiss” moment• Jo’s tips for scenting your home• The scent that changed Jo forever• How to seal the deal with a retail partner? Douse their Burberry coat in Pomelo• Jo’s go-to fragrance notes• Why life is not about succeeding or failing• A fragrance paintbrush? A revolutionary new idea• How Jo thinks about packaging and the story behind the red dot• Scent Spotlight: Mango Thai Lime, White Rose & Lemon Leaves, and Number Forty-Two The Flower Shop• What would the Union Jack smell like?• Mariya tells Jo a quick story and Jo recreates it in 5 fragrance notes or less• Don’t worry about the teacher who didn’t believe in you as a kidFeatured Fragrances:⁠Pomelo by Jo Loves⁠⁠Jo by Jo Loves⁠⁠Mango Thai Lime by Jo Loves⁠⁠White Rose & Lemon Leaves by Jo Loves⁠⁠Number Forty-Two The Flower Shop by Jo Loves⁠Soak in all of our audio and video content at https://podcast.scentbird.com.