47 min listen
Discover The Brand Creating A Sustainable Fragrance Empire
FromShopify Masters
ratings:
Length:
42 minutes
Released:
Oct 18, 2022
Format:
Podcast episode
Description
We are chatting with Michelle Feeney, the marketing maven that's responsible for catapulting brands like Creme De La Mer, MAC, and St.Tropez to cult-favorite status. She's now the founder and CEO of Floral Street, a vegan and sustainable fragrance brand that's sold in Sephora, Nordstrom, and Anthropologie. Michelle shares her journey and strategies for scaling lovable brands and bootstrapping a startup. For more on Floral Street and for show notes: https://www.shopify.com/blog/floral-street-fragrance-mixing-sustainability?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast
Released:
Oct 18, 2022
Format:
Podcast episode
Titles in the series (100)
SmartNora.com Just Broke $1 Million In Presales on Kickstarter and Shopify: In this episode you’ll learn from an entrepreneur that took a product his dad invented to Kickstarter and smashed their $100,000 goal by raising $800,000 and just broke $1 million total after preselling on their Shopify store. In this episode you'll learn: 1. What are the keys to having a high converting Kickstarter video. 2. How to market a 30-day Kickstarter campaign. 3. How to get press by looking at the websites of other companies in your same industry. by Shopify Masters