Valerie Merut is a truly incredible resource for sustainable travel businesses. Originally from France, Valerie grew up traveling with her family. Valerie now helps sustainable tourism businesses create attractive branding and impactful business strategies for social media and digital marketing. She loves encouraging people to travel AND maximize opportunities for tourism businesses online, and her job is the best of both worlds.She and Christine discuss Valerie’s personal and professional journey, how she envisioned and created what she really wanted for herself, and how she specialized in sustainable tourism. She also shares practical advice for folks in the travel industry who want more effective social media practices.Follow Valerie on Instagram @valeriemerut.Visit her website at https://valeriemerut.com/.Learn more about Lotus Sojourns and ways to be a part of the community here.Find Lotus Sojourns on Facebook, or join the Lotus Sojourns Collective, our FB community for like-hearted women.Follow us on Instagram: @lotussojourns or @souloftravelpodcastCredits. Christine Winebrenner Irick (Host, creator, editor.) Valerie Merut (Guest). Original music by Clark Adams. Editing and production by Alex Lee-Ammons and For The Love Media, LLC.Support the show