You probably know why sustainability matters, generally. But have you integrated sustainable principles into your home? Your travel business? The ways you travel? Sustainable doesn't always have to equal "more expensive." Christine and Anne de Jong talk about how sustainability benefits local communities as well as the earth and the ways it can change the tourism experience. They discuss knowing the "why" of your strategy and purpose, how you want to make a difference, and starting small vs. trying to do it all at once.Anne de Jong is the co-founder of the Good Tourism Institute. She is a changemaker in the tourism industry, focused on supporting tour operators and destinations to become more resilient and sustainable.Visit the Good Tourism Institute's website here.Learn more about the Tourism Operator course and e-book here.Learn more about Lotus Sojourns and ways to be a part of the community here.Find Lotus Sojourns on Facebook, or join the Lotus Sojourns Collective, our FB community for like-hearted women.Follow us on Instagram: @lotussojourns or @souloftravelpodcastCredits. Christine Winebrenner Irick (Host, creator, editor.) Anne de Jong (Guest). Original music by Clark Adams. Editing and production by Alex Lee-Ammons and For The Love Media, LLC.Support the show